VISIT FLORIDA Travel Pro Program


Learn all you need to know about selling Florida, from our wonderful beaches to everything in between!

By becoming a certified Florida Travel Pro, you’ll be able to provide clients with informed recommendations, create tailored travel experiences, and ultimately boost your sales by showcasing the best of what Florida has to offer.


The program provides round-the-clock access to a comprehensive toolset which helps you not only to learn and retain your knowledge, but also promote and sell the destination using awe-inspiring images and itinerary ideas, an in-depth supplier directory, and much more.  Complete the four Essential modules – The Fundamentals, Beaches, Beyond the Beaches, and Experiences – to learn the basics for selling Florida and earn your Specialist Certificate.

Next, expand your knowledge by exploring our distinctive specialization modules for Road Trips, Ecotourism, LGBTQ+, Accessibility, Luxury Stays & Experiences, Food & Drink, and Hispanic Heritage. Continue your education and earn additional badges from our Partner destinations. The program is designed to showcase different aspects of destinations within Florida including, but not limited to, attractions, shopping, art and culture, nightlife, music and theatre, festivals and events, accommodations, beaches and water activities, spas, and golf. There is a wealth of information that will assist you with expanding your knowledge on the state and help you become a Florida expert.  



VISIT FLORIDA Travel Pro Program Terms & Conditions


Become a Certified Florida Travel Pro for your chance to WIN one of five Florida Beach Themed prize packages valued at $200USD each.

Participation in the Incentive is deemed acceptance of these Terms and Conditions.


To enter, travel advisors must complete all four Essential Modules of the VISIT FLORIDA Travel Pro Specialist Program in order to qualify.

Start date: May 1, 2024 End date: May 31, 2024

Entry is open to Canadian certified travel advisors who have completed the requirement to become a qualified specialist.

No payment or purchase is required to enter. All entrants must be Canadian residents at the commencement of the incentive.


There will be five separate prizes awarded at the end of the incentive.  Each prize will consist of a Florida Beach Themed prize package valued at $200USD.

The winner will be randomly drawn from the eligible prize pool (users must complete the contest in full).  Winners will be notified via email within seven days of the draw and will need to respond within 48 hours of this to accept being the winner, or another winner will be chosen. Attempts will be made to notify the winner by the email provided at the time of entry.

This prize has no cash value, and it cannot be transferred, exchanged for cash.

The promoter, Travelweek Group, reserves the right to verify the validity of entries and the promoter’s decision is final.

The organizer, VISIT FLORIDA, reserves the right to change any condition of this competition, without notice.

The organizer reserves the right to substitute the prize or any part of the prize (due to unavailability or for any other reason) with a different prize or part of the prize of equal monetary value.

Both the promoter and organizer assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to or alteration of entries.

Neither the promoter, the organizer nor any other person or party associated with this promotion shall be liable for any loss or damage suffered (including but not limited to indirect or consequential loss or damage) or personal injury suffered or sustained in connection with either participation in this promotion or with any prizes offered.

Employees of the Promoter and Organizer and all other prize partners, its agents or anyone professionally connected with the promotion, and their families, are excluded from entering this competition.

The Promoter collects participants’ personal information in order to conduct the promotion. If the information requested is not provided, the participant may not take part in the promotion.

The prize winner will be informed by email, and their name and personal details may be used in future promotions associated with the organizer and the promoter.

By entering this competition, you agree to allow future communications from the Organizers and Promoters of this competition. You may, however, unsubscribe at any time.