Monaco Expert


The Monaco Expert Learning & Sales Companion provides a complete training, marketing, and sales tool for travel advisors. Three multi-modal chapters lead advisors through a curated collection of the best images, videos, and product information on Monaco’s key visitor attractions, experiences, and accommodations, while offering exclusive insights and sales tips from local suppliers, as well as top-selling advisor peers. Complete the training chapters by answering a few questions along the way, and the Sales Companion portion is unlocked. The Retain, Promote, and Sell channels are a 24/7 resource for advisors to maintain their expert knowledge, start conversations with clients and prospects by sharing engaging creative assets, and ultimately make bookings with deep sales support tailored to advisor partners.

The Principality of Monaco hopes to use the Monaco Expert platform to elevate its unique and luxury experiences to visitors in the North American market. With elegant dining, maritime excursions, and attractions like its famed Oceanographic Museum and casino, the destination seeks to increase its brand awareness as a multi-day vacation spot that also serves as a base to explore the surrounding regions. Education is a vital step in this process.

“We know that Monaco is a destination that people dream of, but they don’t always know exactly what to expect when visiting. With the Expert Program we are going to share our message more strategically and educate travel advisors directly. This way we attract more travelers who want to experience our unique brand and travel advisors can more efficiently sell experiences in Monaco,” said Vanessa Gonzalez-Hernandez, manager for travel trade relations with Monaco.

Best of all, the Monaco Expert platform is also available as a native iOS and Android app, so advisors can learn, promote, and sell anytime, anywhere, and on any device.

By completing the specialist program, advisors will unlock unique opportunities to work and collaborate closely with Visit Monaco.